KOMUNIKASI PEMASARAN DALAM UPAYA MENDAPATKAN PASIEN DI RUMAH SAKIT JANTUNG HASNA MEDIKA KUNINGAN

Abstract

In this study has the aim of knowing what are the effective and efficient marketing communications, obstacles experienced and efforts made to deal with obstacles in carrying out marketing communications. This study used a descriptive qualitative research approach with an open interview method. The author seeks to reveal how effective and efficient marketing communication is in an effort to get patients, how obstacles are experienced in carrying out marketing communications and efforts are made in dealing with obstacles in carrying out marketing communications. The results of the study concluded that effective and efficient marketing communication in an effort to get patients uses five marketing communication mix models as follows: adevertising, sales promotion, events and experiences, public relations and publicity, personal selling. The obstacle experienced in carrying out marketing communications is the marketing communication mix. Efforts made to overcome obstacles in carrying out marketing communications are making publication materials and disseminating to more strategic locations, increasing cooperation not only with one bank to get discounts, healthy heart gymnastics activities are not only held at one point but expanded locations, publication of documentation is not only spread on Instagram social media but also on Facebook and personal selling activities to be carried out more  Routine such as open booths in crowded places. To get more patients by using the marketing communication mix marketing model.